Last Updated On: 2022-09-26 19:00:43.119389
Author: Philipe Bujold
C:\Anaconda\lib\site-packages\itables\javascript.py:63: UserWarning:
Did you know? init_notebook_mode(all_interactive=False, connected=True) does nothing. Feel free to remove this line, or pass warn_if_call_is_superfluous=False.
C:\Anaconda\lib\site-packages\IPython\core\interactiveshell.py:3457: DtypeWarning:
Columns (5,168,233) have mixed types.Specify dtype option on import or set low_memory=False.
Original dataframe lenght: 4180
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Lenght after filtering: 4180
Alchemer did a few mishaps when ordering data, manually reordering some of the yes/no answers.
Social Media #
To understand if the general population (not social media influencers) believes there is a reputational risk associated with posting on social media about climate change, and how that compares to posting about activities that are environmentally positive but not explicitly climate-motivated.
What we want to be able to say
Would someone bulk at posting something?
What attributes do they have
Social Media Use#
This first set of questions examined which social media respondents used, which ones they used regularly, and which ones they actually created content for. The scores presented in the table represent the weighted average of % respondents who use or post on X social media platform.
How are these affected by demographic?
We can see here some of the other social media that respondents used, as well as the demographic information of said respondents.
Topic Interest#
This second set of questions examined which topics respondents were more likely to be interested in, post about, and face social praise or backlash for engaging with. Resondents were given a 7-item likert scale for which to answer from Extremely likely to Extremely unlikely, the table below showes the weighted average of normalized responses. That is, 1 represents an average responses of Extremely likely, whilst 0 represents an average response of Extremely unlikely.
This is how demographics correlate with the above
Topic Interest#
This second set of questions examined which topics respondents were more likely to be interested in, post about, and face social praise or backlash for engaging with. Resondents were given a 7-item likert scale for which to answer from Extremely likely to Extremely unlikely, the table below showes the weighted average of normalized responses. That is, 1 represents an average responses of Extremely likely, whilst 0 represents an average response of Extremely unlikely.